Here is a really cool "green" installation PUMA did a while back.
check it out here
Friday, April 30, 2010
Thursday Brainstorm
Ecosystem
Separate environment within the airport, the space works as one.
de-compartmentalize
no separation of work an play
combine kitchen, family, and dining room
one thing leads to another
graphic representation ecosystem
Light
Trash
compost in airport-garden
leftover food from flight
airport is usually 1 x usage
out of site, not out of mind
spin before throwing trash away
positive reinforcement for recycling
Garden
hanging wall garden
pea patch garden
sanctuary
reclamation projects, neglected space
modular
moving pieces
geo-local plants
interpretative trail
Separate environment within the airport, the space works as one.
de-compartmentalize
no separation of work an play
combine kitchen, family, and dining room
one thing leads to another
graphic representation ecosystem
Light
Trash
compost in airport-garden
leftover food from flight
airport is usually 1 x usage
out of site, not out of mind
spin before throwing trash away
positive reinforcement for recycling
Garden
hanging wall garden
pea patch garden
sanctuary
reclamation projects, neglected space
modular
moving pieces
geo-local plants
interpretative trail
Wednesday, April 28, 2010
Monday, April 26, 2010
light&time
i think the interesting point that teague brought up today was the point that we could easily focus on light&time to tell our story. it could make for an interesting video.
if we start thinking about a narrative and plan everything out, things will only go smoother for us in the hectic weeks that the end of this school year are going to be.
if we start thinking about a narrative and plan everything out, things will only go smoother for us in the hectic weeks that the end of this school year are going to be.
today's presentation
nice work everyone, you all did a really good job. let's keep moving farther and continue to raise the bar.
basically, we just need to edit down. as paul said after everything was done, it's the best problem we could have. it just means we have too much good stuff.
there were a few projects that stood out to the three big wigs (according to my notes) these are:
the boarding call device
(lockers for paul)
energy generation with feedback
garden
boarding clock
jetway
my thoughts are that if we have to each have individual deliverables, we could use this as a split up, but i also thinking it could be awesome to make them all meld into each other and edit out the weaker, more average ideas. for example:
the boarding call device could be part of checking your bag into the locker.
the boarding call device could have mirror the gate clock.
the jetway projections could be coordinated with the gate clock.
the garden and the energy generation ideas could be part of each other.
we should just be judicious and make sure that our ideas are credible, relevant, different, and meaningful. what's been done before?
sorry, that is all disjointed, just trying to get it all out there before i forget anything.
basically, we just need to edit down. as paul said after everything was done, it's the best problem we could have. it just means we have too much good stuff.
there were a few projects that stood out to the three big wigs (according to my notes) these are:
the boarding call device
(lockers for paul)
energy generation with feedback
garden
boarding clock
jetway
my thoughts are that if we have to each have individual deliverables, we could use this as a split up, but i also thinking it could be awesome to make them all meld into each other and edit out the weaker, more average ideas. for example:
the boarding call device could be part of checking your bag into the locker.
the boarding call device could have mirror the gate clock.
the jetway projections could be coordinated with the gate clock.
the garden and the energy generation ideas could be part of each other.
we should just be judicious and make sure that our ideas are credible, relevant, different, and meaningful. what's been done before?
sorry, that is all disjointed, just trying to get it all out there before i forget anything.
Thursday, April 22, 2010
Wednesday, April 21, 2010
Tuesday, April 20, 2010
video ideas
we're making a video... therefore we need some inspiration. just saying, this is amazing.
really cool video
also, boarding pass redesigns by disgruntled designers...
here
really cool video
also, boarding pass redesigns by disgruntled designers...
here
Monday, April 19, 2010
Sunday, April 18, 2010
brand experience + space
here are a few examples from the sneakersphere - of spaces which have been customized to showcase brands and their new products. not necessarily "testing grounds" like we talked about, but something to draw inspiration from for the speakeasy lounge concept. the last one really stands out to me... super bold, would really grab peoples' attention.
shanghai
new york
taipei
shanghai
new york
taipei
Saturday, April 17, 2010
Friday, April 16, 2010
bobulate (add it to your reading lists)
we want to create experiences, not just an object to experience.
by making an experience, there is less regret from the consumer side and a willingness to spend money more easily.
architects make buildings that last and are forced to come back and examine how well they work or didn't work. we are afforded more flexibility in finding experiences that people can experience and immediately figure out how it works or not and improve from there.
experiences turn in to memories.
memories are more lasting than products in some ways.
add this to your reading list. it's good.
by making an experience, there is less regret from the consumer side and a willingness to spend money more easily.
architects make buildings that last and are forced to come back and examine how well they work or didn't work. we are afforded more flexibility in finding experiences that people can experience and immediately figure out how it works or not and improve from there.
experiences turn in to memories.
memories are more lasting than products in some ways.
add this to your reading list. it's good.
interesting experience vs. object
The disappointment of things:
Research shows that buying objects is ultimately more disappointing than buying experiences:
Psychological research tells us that this disappointment is particularly pronounced when people buy things like mp3 players or watches, compared with experiences like vacations or concert tickets (see: experiences beat possessions).
The researchers explore six reasons why objects are less satisfying than their experiential counterparts:
1. Objects are easy to compare unfavourably
2. A “maximising” strategy leaves us less satisfied
3. Material purchases more likely to be re-evaluated
4. The new option effect
5. The reduced price effect
6. A cheaper rival
This seems problematic. The research suggests, then, that if we design objects in the context of a larger experience then we’ll lower the risk of disappointment. What is the difference between “object” and “experience” though? That distinction seems very much at the discretion of an individual, not the designer.
(via)
Thursday, April 15, 2010
co-branding
here's an interesting example of co-branding i mentioned earlier in the process.
http://sneakernews.com/2010/03/30/los-angeles-angels-of-anaheim-x-vans-vault-chukka-lx-opening-day-collection-proper/
http://sneakernews.com/2010/04/12/new-york-yankees-x-vans-vault-old-skool-tomorrow-dqm/
it's most interesting to me because vans started out hardcore roots underground skateboarding, where as most people see baseball as a mainstream thing. at the same time, people take serious pride in where they're from, and because baseball is so huge, the logos are recognized everywhere in representation of said cities.
two brands with different target markets, accomplishing geo-local success through co-branding. interesting indeed, what are your thoughts?
http://sneakernews.com/2010/03/30/los-angeles-angels-of-anaheim-x-vans-vault-chukka-lx-opening-day-collection-proper/
http://sneakernews.com/2010/04/12/new-york-yankees-x-vans-vault-old-skool-tomorrow-dqm/
it's most interesting to me because vans started out hardcore roots underground skateboarding, where as most people see baseball as a mainstream thing. at the same time, people take serious pride in where they're from, and because baseball is so huge, the logos are recognized everywhere in representation of said cities.
two brands with different target markets, accomplishing geo-local success through co-branding. interesting indeed, what are your thoughts?
Wednesday, April 14, 2010
Sunday, April 11, 2010
expansion and inflexibility
want to know the over-arching theme with airlines failing?
expanding too much. it killed the most interesting and innovative airlines in the u.s. from the 70's to the 90's.
inflexibitility is what killed pan-am and twa.
just interesting that the airlines that try to be too much fail. while those who stick to what they are good at, thrive.
it's a lot better to specialize in commercial flight.
expanding too much. it killed the most interesting and innovative airlines in the u.s. from the 70's to the 90's.
inflexibitility is what killed pan-am and twa.
just interesting that the airlines that try to be too much fail. while those who stick to what they are good at, thrive.
it's a lot better to specialize in commercial flight.
INSIGHT?
it's little details that can make things nice, whether people realize it or not. something very simple and pleasantly surprising can make a big difference in a passenger "experience".
ben and i were just talking about the possibilities that the jetway affords. the jetway is literally where you spend the least amount of time in a flying experience. it could also be made into one of those small "that's nice" moments that could be extremely memorable.
ben and i were just talking about the possibilities that the jetway affords. the jetway is literally where you spend the least amount of time in a flying experience. it could also be made into one of those small "that's nice" moments that could be extremely memorable.
Boeing Long-Term Market
Here is just a link about Boeing's long-term forecast for air transport. I didn't really know in which category of the research it would fit in but it's quite interesting to see how the market might develop.
http://www.boeing.com/commercial/cmo/index.html
http://www.boeing.com/commercial/cmo/index.html
Saturday, April 10, 2010
Friday, April 9, 2010
Airline Analysis
Legacy airlines show the trend to save money by reducing labor cost, while new entrants have actually increased their labor and aircraft productivity and improving their quality performance.
Labor cost reduction can be counterproductive when they are carried out in away that allows total costs to grow and service quality to decline. They are dominating the market by saving in the right areas
Summing up, low cost carriers who are focused on high quality service and efficiency are ranked higher in customer satisfaction statistics than legacy airlines because they're following the "commitment/partnership relationship" strategy.
Ryanair is taking a different approach by following a "control/avoidance" strategy. Focusing on dominating the competition on a route by route basis through low fares for city pairs with high frequencies, high productivity and short turnaround times, they were able to obtain high profits and reasonable reliability. Their employees are consistently pressured and work overtime. The low cost business model with its focus on keeping costs down (and employees are one of them) seem to be almost expected from costumer because fares are so low. Costumers accept less costumer service in order to fly for cheap.
Labor cost reduction can be counterproductive when they are carried out in away that allows total costs to grow and service quality to decline. They are dominating the market by saving in the right areas
Summing up, low cost carriers who are focused on high quality service and efficiency are ranked higher in customer satisfaction statistics than legacy airlines because they're following the "commitment/partnership relationship" strategy.
Ryanair is taking a different approach by following a "control/avoidance" strategy. Focusing on dominating the competition on a route by route basis through low fares for city pairs with high frequencies, high productivity and short turnaround times, they were able to obtain high profits and reasonable reliability. Their employees are consistently pressured and work overtime. The low cost business model with its focus on keeping costs down (and employees are one of them) seem to be almost expected from costumer because fares are so low. Costumers accept less costumer service in order to fly for cheap.
customer service thoughts
last night i had an insight about customer service.
when you're dealing with people and something goes wrong, it's nice to have the ability to do something for the customer that doesn't require managerial assistance.
what made me think of this:
one of my tables was a single lady who ordered a steak cooked well. we were really busy and there was a part of her steak that wasn't cooked as well done as other parts of the steak. she decided to tell me when she was done rather than when i could have done something about it. later, my manager said that if this ever happens i can always offer a gift certificate to come back. it's having those types of offers, deals, and concessions in my back pocket that really allow employees to offer good customer service.
my past experience:
i was flying home from switzerland through the netherlands and KLM accidentally sold my seat. before they told me exactly what had happened, they took me out of the busy terminal into their executive lounge and explained what happened and the concessions they were going to make. i think my experience and my relatives' reactions were a lot better in a subdued space away from where they could raise a stink and make a scene. because of our concerns, they were able to offer us cash or flying vouchers. this made things a lot more pleasant.
questions:
is there a way we could either modify the space or customer service to improve the overall experience?
is there a tool that we could give airline staff to make things better?
when you're dealing with people and something goes wrong, it's nice to have the ability to do something for the customer that doesn't require managerial assistance.
what made me think of this:
one of my tables was a single lady who ordered a steak cooked well. we were really busy and there was a part of her steak that wasn't cooked as well done as other parts of the steak. she decided to tell me when she was done rather than when i could have done something about it. later, my manager said that if this ever happens i can always offer a gift certificate to come back. it's having those types of offers, deals, and concessions in my back pocket that really allow employees to offer good customer service.
my past experience:
i was flying home from switzerland through the netherlands and KLM accidentally sold my seat. before they told me exactly what had happened, they took me out of the busy terminal into their executive lounge and explained what happened and the concessions they were going to make. i think my experience and my relatives' reactions were a lot better in a subdued space away from where they could raise a stink and make a scene. because of our concerns, they were able to offer us cash or flying vouchers. this made things a lot more pleasant.
questions:
is there a way we could either modify the space or customer service to improve the overall experience?
is there a tool that we could give airline staff to make things better?
thinking…
i just got back some of the surveys that i sent out to my friends. my friend wendy had some interesting insights about flying. (i made a text file in the dropbox, you should really look it up)
and i quote, completely unsolicited i might add:
"Flying is not romantic anymore, and I appreciate airlines that are efficient and don't try to make my flight into an 'experience'."
she then goes on to talk about how alaska and southwest are her favorite airlines. i just find it interesting how efficiency seems to be the thing that sets apart the budget airlines that win over the creative class. it's not about the experience anymore. it's about the lifestyle. knowing wendy, it's about getting on and off the plane. not being overly bothered while on the flight and understanding the system of the airline. it's insulting to her to be sold amenities or to feel like airlines are wringing pennies out of her.
other large airlines that have tried to make budget brands work for them fail to gain traction and loyalty because they lack the efficiency and vigor that airlines like virgin america, jetBlue, alaska, and southwest have.
i'm rambling, but i think the key thing to learn is this:
it isn't about any experience, it's about fitting into your lifestyle. flights about about getting on where you are, and getting off where you want to go. we are obviously willing to cram onto a plane, stand in line and put up with a little inconvenience to save money and be efficient about travel.
p.s. southwest is also the most timely airline in the u.s. maybe there's a correlation there?
and i quote, completely unsolicited i might add:
"Flying is not romantic anymore, and I appreciate airlines that are efficient and don't try to make my flight into an 'experience'."
she then goes on to talk about how alaska and southwest are her favorite airlines. i just find it interesting how efficiency seems to be the thing that sets apart the budget airlines that win over the creative class. it's not about the experience anymore. it's about the lifestyle. knowing wendy, it's about getting on and off the plane. not being overly bothered while on the flight and understanding the system of the airline. it's insulting to her to be sold amenities or to feel like airlines are wringing pennies out of her.
other large airlines that have tried to make budget brands work for them fail to gain traction and loyalty because they lack the efficiency and vigor that airlines like virgin america, jetBlue, alaska, and southwest have.
i'm rambling, but i think the key thing to learn is this:
it isn't about any experience, it's about fitting into your lifestyle. flights about about getting on where you are, and getting off where you want to go. we are obviously willing to cram onto a plane, stand in line and put up with a little inconvenience to save money and be efficient about travel.
p.s. southwest is also the most timely airline in the u.s. maybe there's a correlation there?
Thursday, April 8, 2010
bridging the gap
http://news.bbc.co.uk/2/hi/7942017.stm
For narrative purposes, reasons why the emerging creative class is different than the yuppie movement of the 80's. Super rough at this point, entirely open for critique:
• less emphasis on the stock market, economics have changed
• more problem solving, as well as problem finding/identification
• motivated toward the progression of society in tough economic times
• people are looking to innovate, discover new ways of doing things more efficiently
• more desire to be active outside the workplace
• the 9-5 is fading out, people are starting to operate on their own schedules
• consumers are much more conscious about their buying habits
• people are looking for space to "be themselves" rather than following trends
• more life experience, less status symbols
For narrative purposes, reasons why the emerging creative class is different than the yuppie movement of the 80's. Super rough at this point, entirely open for critique:
• less emphasis on the stock market, economics have changed
• more problem solving, as well as problem finding/identification
• motivated toward the progression of society in tough economic times
• people are looking to innovate, discover new ways of doing things more efficiently
• more desire to be active outside the workplace
• the 9-5 is fading out, people are starting to operate on their own schedules
• consumers are much more conscious about their buying habits
• people are looking for space to "be themselves" rather than following trends
• more life experience, less status symbols
Wednesday, April 7, 2010
User Survey
User survey... barrage your friends!
Your last 5 trips: Where and why? (business, pleasure, emergency, obligation, etc.)
Favorite airline, least favorite airline: why?
If you end up having free time in the terminal/gate area, what do you usually do?
What’s the coolest thing you’ve ever seen in an airport?
You have a free flight to anywhere in the world for a day: Where would you go? What would you do? What airline would you fly?
What brand (any industry) has never let you down?Are you willing to buy a competitor’s product? Why or why not?
On Board Activities
Alaska Airline on-board activities from interview with flight attendant
economy class:
10% sleeping
<26 music, film on i pod
>26 laptops, reading
>60 playing games
families bring food
singles buy drinks
business class:
kindle, laptops
buying food
economy class:
10% sleeping
<26 music, film on i pod
>26 laptops, reading
>60 playing games
families bring food
singles buy drinks
business class:
kindle, laptops
buying food
brand negation
brands that don't work well for the creative class
walmart
chicos
buick
rolex
cnn
foxnews
payless shoes
john deere
nascar
lee
winnebago
franzia
everlast
hummer
skoal
kfc
greyhound
no fear
jensen
huffy
kelty
coleman
casio
yugo
walmart
chicos
buick
rolex
cnn
foxnews
payless shoes
john deere
nascar
lee
winnebago
franzia
everlast
hummer
skoal
kfc
greyhound
no fear
jensen
huffy
kelty
coleman
casio
yugo
Branded
Brainstorm - A large list of "creative class" brands
• Apple (http://blogs.wsj.com/digits/2010/04/06/can-apple-maintain-status-as-religion-of-the-creative-class/)
• REI
• Mountain Hardwear
• Audi
• Seven jeans
• Nike
• Starbucks
• Arcteryx
• The North Face
• Amazon
• Whole Foods
• Dean & Deluca
• Volvo
• Banana Republic
• Lululemon
• Volkswagen (best car example)
• BMW
• Trek
• Obama (first election decided by creative class - campaign donations)
• Specialized
• Blackberry
• Virgin
• Target
• NPR
• PBS
• Madmen
• Fight Club
• IKEA • American Psycho
• Sex and the City
• Top Chef/ Food Network
• Viking
• Cuisinart
• Dinner Parties
• Pro Soccer
• Semi-underground/indiefolk/synthpop music
• Dyson
• Make
• Trader Joes
• Farmer’s Markets
• Crate and Barrel
• Williams Sonoma
• CB2
• Libraries
• The “Fucking Table” of paperbacks at Barnes & Noble
• Oprah’s Book Club
• Kitchen-Aid
• Canon Elph
• Nikon Coolpix
• Google
• Thomas Keller Ad Hoc
• Bodum
• French Presses
• Wine
• Microbrews
• Fat Tire
• OXO
• Simple Human
• Dog Parks
• American Apparel
• Le Creuset
• All-Clad
• Nordstrom/Bloomingdales
• Diesel
• Apple (http://blogs.wsj.com/digits/2010/04/06/can-apple-maintain-status-as-religion-of-the-creative-class/)
• REI
• Mountain Hardwear
• Audi
• Seven jeans
• Nike
• Starbucks
• Arcteryx
• The North Face
• Amazon
• Whole Foods
• Dean & Deluca
• Volvo
• Banana Republic
• Lululemon
• Volkswagen (best car example)
• BMW
• Trek
• Obama (first election decided by creative class - campaign donations)
• Specialized
• Blackberry
• Virgin
• Target
• NPR
• PBS
• Madmen
• Fight Club
• IKEA • American Psycho
• Sex and the City
• Top Chef/ Food Network
• Viking
• Cuisinart
• Dinner Parties
• Pro Soccer
• Semi-underground/indiefolk/synthpop music
• Dyson
• Make
• Trader Joes
• Farmer’s Markets
• Crate and Barrel
• Williams Sonoma
• CB2
• Libraries
• The “Fucking Table” of paperbacks at Barnes & Noble
• Oprah’s Book Club
• Kitchen-Aid
• Canon Elph
• Nikon Coolpix
• Thomas Keller Ad Hoc
• Bodum
• French Presses
• Wine
• Microbrews
• Fat Tire
• OXO
• Simple Human
• Dog Parks
• American Apparel
• Le Creuset
• All-Clad
• Nordstrom/Bloomingdales
• Diesel
Define Success
Braniff's "If you got it - flaunt it" campaign from 1968. Considered a huge success by management and advertising alike, yet the company lost a large number of outraged core customers who didn't approve of the 'bragging.'
chasing airplane shadows
I don't know about you guys, but I'm just dumbfounded by the amount of information out there and trying to sort through it. Maybe it's because all the airlines I've been tasked with are frickin huge, but I'm finding it nearly impossible to distill out many factors of success for these airlines, much less "smart" things about them. How the hell am I going to be able to figure out why British Air is successful (they're not, really)?
My thoughts are that I need a different approach. This is just too vague for me. I could be reading articles from now until next year and still not really grasp the complexity.
Would it be more efficient to really nail the creative class down well and then start looking for examples of airlines that are catering the them successfully.
The more I read about the creative class, the more ideas and insight I'm getting. Not so much for the airline research. Anyone else finding this to be the case?
Any suggestions?
My thoughts are that I need a different approach. This is just too vague for me. I could be reading articles from now until next year and still not really grasp the complexity.
Would it be more efficient to really nail the creative class down well and then start looking for examples of airlines that are catering the them successfully.
The more I read about the creative class, the more ideas and insight I'm getting. Not so much for the airline research. Anyone else finding this to be the case?
Any suggestions?
rainbows and unicorns
In a way, gays are can be thought of as the bellwether for the creative class. This is not to say that gays set the trends, or follow the trends, just that gay friendly cities are often tech-rich cities full of the creative class.
It might be interesting for us to look into the gay community for insights/trends.
and, just, holy, wow. spokane is trying to contrive a gay district to attract cc
http://www.seattlepi.com/lifestyle/207921_spokanegays.html
It might be interesting for us to look into the gay community for insights/trends.
and, just, holy, wow. spokane is trying to contrive a gay district to attract cc
http://www.seattlepi.com/lifestyle/207921_spokanegays.html
lipstick on a pig
or turd polishing.
The "creative class" theory has merit, but it's not a law. Just as cities like Dayton, OH are not going to attract the creative class by installing bike paths and public poetry plaques, we must be careful to choose the right application for the marketing.
I've been reading some of the contrarian viewpoints on the cc theory and finding some interesting results. The author, Richard Florida, went on a pretty extensive world tour and set up a consultancy to advise cities on how to attract the cc. In the end, many of the silly little towns that bought into the theory by investing in outdoor activities, arts, etc are still dying and losing their population. Why? Because a pig with lipstick is still a pig.
The analogy for us is that some airlines might not ever be able to implement recession resistance. We need to be careful in choosing the right sector.
The "creative class" theory has merit, but it's not a law. Just as cities like Dayton, OH are not going to attract the creative class by installing bike paths and public poetry plaques, we must be careful to choose the right application for the marketing.
I've been reading some of the contrarian viewpoints on the cc theory and finding some interesting results. The author, Richard Florida, went on a pretty extensive world tour and set up a consultancy to advise cities on how to attract the cc. In the end, many of the silly little towns that bought into the theory by investing in outdoor activities, arts, etc are still dying and losing their population. Why? Because a pig with lipstick is still a pig.
The analogy for us is that some airlines might not ever be able to implement recession resistance. We need to be careful in choosing the right sector.
timeline
i'm getting a little worried about our time issues. on top of everything that three of us have on saturday, there are still work schedules and other projects that we'll need to spend some time with. i think now is time to really push forward and get working on all our research. we can fill in the gaps and work things out, but we really need to start generating some content.
we are a great team, so let's give ourselves some time to dig deep and develop some research that will really blow them away!
we are a great team, so let's give ourselves some time to dig deep and develop some research that will really blow them away!
Tuesday, April 6, 2010
a few thoughts
possibly not even relevant, but…
• self check-in assistanted by roving attendants ala u-scans at qfc
• syndicated programming delivered wirelessly inflight to personal devices (iphones, kindles, etc)
also, what about a middle class on airplanes? basically, this is what premium economy is all about, but there might be a way to rethink the 1st class/economy paradigm.
could geolocal food be an option?
mystery, sensuality and intimacy create a superbrand. what about the smell of an aircraft? what about all the little senses that create an environment? is there an ace hotel route to sensuality in the cabin?
it seems likely that many airlines will be 2 brands. the main, flagship that flies the popular and profitable routes with better service and amenitites coupled with a low cost brand that can eek profits from more difficult routes. this could translate to the "business brand" and the "consumer brand".
• self check-in assistanted by roving attendants ala u-scans at qfc
• syndicated programming delivered wirelessly inflight to personal devices (iphones, kindles, etc)
also, what about a middle class on airplanes? basically, this is what premium economy is all about, but there might be a way to rethink the 1st class/economy paradigm.
could geolocal food be an option?
mystery, sensuality and intimacy create a superbrand. what about the smell of an aircraft? what about all the little senses that create an environment? is there an ace hotel route to sensuality in the cabin?
it seems likely that many airlines will be 2 brands. the main, flagship that flies the popular and profitable routes with better service and amenitites coupled with a low cost brand that can eek profits from more difficult routes. this could translate to the "business brand" and the "consumer brand".
Monday, April 5, 2010
Conscious Consumers
People are smart.
How can we utilize this trait that lies within all of us?
Act smart as a brand, appeal to conscious consumers and provide them with the satisfaction that they are a part of the movement toward a greater good. Positive teamwork, combined with a sense of community can create a compelling sense of relationship.
The "creative class" makes up 12% of the workforce today, and it's growing. Trends suggest that this group will emerge to be the new white collar sector. By establishing a positive bond with them now, we can forge a lasting partnership for the future. Our goal - a new type of experience, for a new breed of people.
Who falls into this mold? What are their tendencies? How can we work with them to create a better flying experience?
How can we utilize this trait that lies within all of us?
Act smart as a brand, appeal to conscious consumers and provide them with the satisfaction that they are a part of the movement toward a greater good. Positive teamwork, combined with a sense of community can create a compelling sense of relationship.
The "creative class" makes up 12% of the workforce today, and it's growing. Trends suggest that this group will emerge to be the new white collar sector. By establishing a positive bond with them now, we can forge a lasting partnership for the future. Our goal - a new type of experience, for a new breed of people.
Who falls into this mold? What are their tendencies? How can we work with them to create a better flying experience?
swisspost
the swiss postal system was failing just like many other postal services around the world. in order to survive their economic hurts, they diversified their services. the most successful thing they decided to do was to offer customizable newspapers. for $1/day, people can choose the news they want online and have it delivered to their door. they are also looking at other ways of using their infrastructure to provide media and other services to their customers.
the lesson:
swisspost used the resources they already had in place to expand their business and try new things to gain revenue. they already had the delivery structure, man-power, and organizational system in place and used that to their advantage.
couldn't the airline industry do that too?
the lesson:
swisspost used the resources they already had in place to expand their business and try new things to gain revenue. they already had the delivery structure, man-power, and organizational system in place and used that to their advantage.
couldn't the airline industry do that too?
recession resistance insight
if something becomes part of your lifestyle, you're less likely to change it during a recession.
other ideas:
-netflix-style membership ideas (based off of trains in europe)
-alaskan airlines makes their money from being able to land and ship cargo to alaska. is there some sort of speciality that we could find a sector for?
-why aren't there any 'weekender' airlines that specialize in active users
-creative class
link link
other ideas:
-netflix-style membership ideas (based off of trains in europe)
-alaskan airlines makes their money from being able to land and ship cargo to alaska. is there some sort of speciality that we could find a sector for?
-why aren't there any 'weekender' airlines that specialize in active users
-creative class
link link
Sunday, April 4, 2010
Airline the TV show
if you have a few extra minutes, i'd highly recommend Airline. if you have netflix you can watch it streaming too.
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