we want to create experiences, not just an object to experience.
by making an experience, there is less regret from the consumer side and a willingness to spend money more easily.
architects make buildings that last and are forced to come back and examine how well they work or didn't work. we are afforded more flexibility in finding experiences that people can experience and immediately figure out how it works or not and improve from there.
experiences turn in to memories.
memories are more lasting than products in some ways.
add this to your reading list. it's good.
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