it's little details that can make things nice, whether people realize it or not. something very simple and pleasantly surprising can make a big difference in a passenger "experience".
ben and i were just talking about the possibilities that the jetway affords. the jetway is literally where you spend the least amount of time in a flying experience. it could also be made into one of those small "that's nice" moments that could be extremely memorable.
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interesting indeed. in support of the "little things": When asking creative class people why they moved to certain cities, Richard Florida found that "lifestyle often trumps employment." People are often tourists within their own cities, turning down jobs elsewhere in order to have access to small attractions: vibrant street life, readily available outdoor recreation, and a cutting-edge music scene.
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