Branded

Brainstorm - A large list of "creative class" brands

• Apple (http://blogs.wsj.com/digits/2010/04/06/can-apple-maintain-status-as-religion-of-the-creative-class/)
• REI
• Mountain Hardwear
• Audi
• Seven jeans
• Nike
• Starbucks
• Arcteryx
• The North Face
• Amazon
• Whole Foods
• Dean & Deluca
• Volvo
• Banana Republic
• Lululemon
• Volkswagen (best car example)
• BMW
• Trek
• Obama (first election decided by creative class - campaign donations)
• Specialized
• Blackberry
• Virgin
• Target
• NPR
• PBS
• Madmen
• Fight Club
• IKEA • American Psycho
• Sex and the City
• Top Chef/ Food Network
• Viking
• Cuisinart
• Dinner Parties
• Pro Soccer
• Semi-underground/indiefolk/synthpop music
• Dyson
• Make
• Trader Joes
• Farmer’s Markets
• Crate and Barrel
• Williams Sonoma
• CB2
• Libraries
• The “Fucking Table” of paperbacks at Barnes & Noble
• Oprah’s Book Club
• Kitchen-Aid
• Canon Elph
• Nikon Coolpix
• Google
• Thomas Keller Ad Hoc
• Bodum
• French Presses
• Wine
• Microbrews
• Fat Tire
• OXO
• Simple Human
• Dog Parks
• American Apparel
• Le Creuset
• All-Clad
• Nordstrom/Bloomingdales
• Diesel