possibly not even relevant, but…
• self check-in assistanted by roving attendants ala u-scans at qfc
• syndicated programming delivered wirelessly inflight to personal devices (iphones, kindles, etc)
also, what about a middle class on airplanes? basically, this is what premium economy is all about, but there might be a way to rethink the 1st class/economy paradigm.
could geolocal food be an option?
mystery, sensuality and intimacy create a superbrand. what about the smell of an aircraft? what about all the little senses that create an environment? is there an ace hotel route to sensuality in the cabin?
it seems likely that many airlines will be 2 brands. the main, flagship that flies the popular and profitable routes with better service and amenitites coupled with a low cost brand that can eek profits from more difficult routes. this could translate to the "business brand" and the "consumer brand".
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i really like the idea of geolocal food, it's taking what is already happening with international flights one step farther. but, instead of having korean food on your way to korea or having american-style food on your way to america, that would have to be reversed. if educated and marketed correctly, it could be powerful.
ReplyDeleteI know that Alaska tried to sell local products on their flights and it didn't work out because the more popular the items got the higher became the price and they couldn't make money out of it anymore. It's hard to say why exactly it failed. Like Imri said it has to be marketed correctly...
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