the swiss postal system was failing just like many other postal services around the world. in order to survive their economic hurts, they diversified their services. the most successful thing they decided to do was to offer customizable newspapers. for $1/day, people can choose the news they want online and have it delivered to their door. they are also looking at other ways of using their infrastructure to provide media and other services to their customers.
the lesson:
swisspost used the resources they already had in place to expand their business and try new things to gain revenue. they already had the delivery structure, man-power, and organizational system in place and used that to their advantage.
couldn't the airline industry do that too?
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