i just got back some of the surveys that i sent out to my friends. my friend wendy had some interesting insights about flying. (i made a text file in the dropbox, you should really look it up)
and i quote, completely unsolicited i might add:
"Flying is not romantic anymore, and I appreciate airlines that are efficient and don't try to make my flight into an 'experience'."
she then goes on to talk about how alaska and southwest are her favorite airlines. i just find it interesting how efficiency seems to be the thing that sets apart the budget airlines that win over the creative class. it's not about the experience anymore. it's about the lifestyle. knowing wendy, it's about getting on and off the plane. not being overly bothered while on the flight and understanding the system of the airline. it's insulting to her to be sold amenities or to feel like airlines are wringing pennies out of her.
other large airlines that have tried to make budget brands work for them fail to gain traction and loyalty because they lack the efficiency and vigor that airlines like virgin america, jetBlue, alaska, and southwest have.
i'm rambling, but i think the key thing to learn is this:
it isn't about any experience, it's about fitting into your lifestyle. flights about about getting on where you are, and getting off where you want to go. we are obviously willing to cram onto a plane, stand in line and put up with a little inconvenience to save money and be efficient about travel.
p.s. southwest is also the most timely airline in the u.s. maybe there's a correlation there?
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